With the oldest turning 26 this year, most Gen Z’ers aren’t quite ready for homeownership — but a burgeoning set of this young generation plans to buy in the next few months, NFM Lending found.

How can lenders target and capture the latter? We can sum up the most effective strategy with one word: Influencers.

In the last decade, social media influencers revolutionized how companies reach their target audiences. In return, this spawned a new generation of consumers who are too savvy for traditional marketing methods.

Gen Z’ers view their favorite content creators as trusted peers and expect products to be authentic and personalized to their individual needs. They prefer to receive information through videos, on apps like YouTube and TikTok.

While TikTok isn’t yet the most popular social media platform, with 1 billion monthly active users globally compared to Facebook’s 3 billion, it’s growing, garnering the second-highest number of downloads of any non-gaming app in January 2021 with 62 million.

Sixty percent of the app’s users are Gen Z, providing a well-stocked pool of potential new loan applicants. To tap into it, NFM Lending launched an in-house influencer division in January 2022, led in part by Scott Betley, otherwise known as @ThatMortgageGuy on TikTok, Instagram, Facebook and YouTube.

In just a year and a half since, NFM Lending expanded to 16 in-house influencers, creating increasingly popular informative and entertaining videos.

Betley grew his fanbase to more than 1 million followers across all platforms as of this post’s publish date as a testament to their efficacy. He’s clocked more than 10 million views to his most popular videos — several of which compare the plight of Gen Z’ers saving for down payments to Boomers enjoying homes they bought affordably in the 1980s.

One of the talented creators recruited for NFM’s in-house influencer team is Jordan Nutter, aka @ANutterHomeLoan, whose satirical yet educational posts elicit genuine belly laughs. Jordan has over 240k followers across all platforms and hundreds of thousands of views on her videos. She is best known for her phone call reenactments inspired by real-life conversations with her clients. Jordan has immersed herself in the division’s success and was promoted to become its Vice President earlier this year.

How does NFM’s strategy stand out from other mortgage companies? NFM Lending takes its strategy a step further than its competitors. When visiting an influencer’s profile, users are guided to an optional intake form where they can share their financial statuses, contact information and how soon they plan to buy.

“It’s the roadmap to their homebuying journey,” NFM Lending Managing Director Gregory Sher explains. “The ‘Timeframe to Purchase’ field sets the clock in motion and allows us to create workflows to help the consumer accomplish their goal.”

NFM Lending’s clever method is the mouth of a funnel that narrows as it nurtures users deeper into the mortgage landscape. From 30.7 million TikTok views from Gen Z users in July 2023 (up 21.8% from June), NFM Influencers generated 1,401 leads. These became 24 prequalification applications and, finally, 20 loan originations. Of these leads, 941 asked for a real estate agent introduction.

Beyond creating leads and loan applications, the intake form provides data sets that offer unique insights into the behaviors and circumstances of Gen Z homebuyers.

Based on the numbers collected between July 2021 and 2023, we learned that:

Nearly all Gen Z respondents currently rent and plan to own 

NFM Lending data confirms that most of this younger generation is headed toward homeownership for the first time. Of the 2,191 Gen Z’ers who shared their current ownership through our intake form in that timeframe, 93.9% were renters. Similarly, 99.4% of 2,575 said they’d use their mortgages to buy homes, rather than to refinance or build.

But with rents at record highs, we’re in a historically difficult time for renters to save for down payments. In July 2023, the national median rent was $2,038, which equals a whopping 75% of Gen Z’s median income of $32,500. That makes it especially tough for them to set aside piles of cash, but to put 20% down for the median U.S. home price of $416,100, they’d need to stack up $83,220.

Of 922 respondents who revealed the value of their assets, including savings, to NFM Lending, just 5.3% had more than $40,000. Most had less than $10,000 (70.5%) and the rest had $10,000-$40,000 (24.2%).

Fortunately, down payment assistance programs can help, as can mortgage products that require less than 20% down. Take, for example, the NFM Zero Down Flex, which has no income cap and offers 100% financing for conventional loans.

And as Gen Z learns to navigate their unique circumstances, a burgeoning set is ready to buy.

One-third of Gen Z respondents expect to buy in 3-6 months

While 87% of respondents to a Gen Z Planet study said they’d love to own homes one day, the dream feels out of reach for many. A Freddie Mac survey found that 34% of Gen Z’ers worry they’ll never afford to buy places of their own, with insufficient credit history, lack of stable income and student loan debt cited as their primary obstacles.

And yet, of the 1,920 Gen Z’ers who shared with NFM Lending how soon they plan to buy homes:

    • 27.1% said they expect to in 3-6 months

    • 25.9% selected 1-3 months

    •  23.9% responded 6+ months

    • 23.1% put ASAP

Altogether, 53% of the Gen Z TikTok users who offered their information to NFM Lending planned to buy homes within six months. But does that mean their incomes qualify for mortgage loans? Our data is promising.

Nearly 75% of Gen Z respondents earn $50,000-$150,000

NFM Lending found that most Gen Z respondents made enough money to satisfy lender requirements. Of the 858 respondents who shared their incomes:

    • 74.6% had an annual household income of $50,000-$150,000

    • 23.2% earned less than $50,000

    • 2.2% made more than $150,000

In terms of credit, of 1,129 respondents, 40.7% said they had an Excellent score, while 47.4% reported a Good one. And though nearly 12% admitted to having a low score, data showed that was more likely due to their lack of credit than being irresponsible with payments.

“In other words, they need more open trade lines such as credit cards that show a good pay history,” Sher says.

Being that they’re just setting off in their adulthood, it’s understandable that Gen Z’ers need some guidance while establishing themselves financially.

91.8% of Gen Z respondents asked for a real estate agent introduction

As first-time homebuyers, this young generation could use assistance navigating the housing market.

Traditionally, the path to homeownership involved finding a real estate agent who recommended a lender from their carefully curated Rolodex. Lately, however, that sequence started to flip. Many homebuyers today start off by shopping for a lender to see which loans they qualify for.

Through its intake form, NFM Lending reaches buyers in the infancy stage of their journeys, long before they’re ready to meet with a real estate agent. Of the respondents who shared their status of hiring a pro for their search, 84.1% of 2,178 said they didn’t yet have an agent and 91.8% of 756 respondents welcomed an introduction to one.

This change in the process allows loan officers to send prepped homebuyers to real estate agents with warm handoffs. They can source their personal directories and the roster of talented folks at  Clever Real Estate, an NFM Lending partner, to suggest the pro that might work best with each buyer.

However, it also gives loan officers a new level of responsibility. They must effectively explain terms and concepts, like credit history and down payment assistance, to buyers who may be new to hearing them.

“As a result of where Gen Z’ers are in the process — super early — working with a lender that excels in financial literacy has never been more important,” Sher notes.

Indeed, most Gen Z’ers aren’t quite ready to buy their first homes, but with its influencer strategy and intake form, NFM Lending is prepared to support them when they are. In the meantime, our data provides unique insights to inform the greater mortgage industry on the best ways to do so. 

Click to learn more about The Creator Collective (NFM Lending’s Influencer Division) or to apply for a home loan.

LINTHICUM, MD, November 7, 2023 — NFM Lending, a leading mortgage company, is excited to announce a significant rebranding effort for one of its core divisions. The company’s Influencer Division will now be known as The Creator Collective, reflecting a strategic shift to more accurately represent the innovative work being done by this dynamic group of social media pioneers.

The name change from Influencer Division to The Creator Collective is more than just a semantic shift; it’s a reflection of the division’s evolution and the multifaceted nature of their contributions. In the digital age, these individuals do far more than merely “influence” others. They are content creators and educators who hold the key to financial empowerment. They particularly play a vital role in helping Gen Z homebuyers, who prefer to receive information through videos on apps like YouTube and TikTok, navigate the complexities of the mortgage process.

This rebranding acknowledges the dedication and creativity of each member of The Creator Collective. These individuals invest significant time and effort in crafting valuable, informative, and engaging content related to the mortgage industry. They are true creatives, with distinctive styles and unique niches that set them apart not only from each other but also from online creators in other sectors.

The Creator Collective is committed to producing content that empowers and educates potential homebuyers. They craft insightful narratives, offer expert advice, and use their creativity to demystify the home-buying process. As a result, they are increasing financial literacy, making it more accessible to a broader audience, especially Gen Z buyers, a burgeoning set of prospective homebuyers.

This rebranding effort underscores the true essence of the division’s mission. The name The Creator Collective better signifies the work they are doing and the significant value they bring to online content in the mortgage industry. By embracing this new name, NFM Lending is reaffirming its commitment to innovation in social media and excellence in mortgage lending.

NFM Lending is excited to embark on this new chapter with The Creator Collective and looks forward to the continued impact and inspiration they will bring to the world of homeownership and mortgage education.

For more information about NFM Lending and The Creator Collective, please email TheCreatorCollective@nfmlending.com.

About NFM Lending

NFM Lending is a national mortgage lending company currently licensed in 49 states and Washington, D.C. The company was founded in Baltimore, Maryland in 1998. NFM Lending and its family of companies include Main Street Home Loans, BluPrint Home Loans, Elevate Home Loans, and Element Home Loans. They attribute their success in the mortgage industry to their steadfast commitment to customers and the community. For more information about NFM Lending, visit www.nfmlending.com, like our Facebook page, or follow us on Instagram.

LINTHICUM, MD, October 19, 2023 – NFM Lending is proud to announce that it has received three Culture Excellence awards from Top Workplaces by Energage for the fourth quarter of 2023.

For the third consecutive year, Top Workplaces recognized NFM for its Employee Well-Being, Employee Appreciation, and Professional Development. NFM prides itself in creating a company culture where employees thrive and feel like valued family members. At the branch and corporate level, NFM promotes internal employees and offers engaging training opportunities. The company has also been honored with the national Top Workplace USA and Financial Services Industry awards each year since 2021.

“Our employees are the lifeblood of The NFM Family of Lenders,” said President and COO Bob Tyson. “The fact that our team members feel appreciated, have a great work-life balance, and have opportunities for professional growth indicates that we are on the right track to making our company a great place to work and grow together.”

The Top Workplaces program distributes a survey to the employees of each nominated company, asking them to evaluate their workplaces. The survey asks participants to rank their companies on the quality of leadership, work-life balance, pay and benefits, and more. The Culture Excellence Awards focus on key aspects of the workplace environment and are released throughout the year. NFM Lending is consistently recognized for its exceptional company culture. Other awards include: ‘Top Workplace USA’ by Energage, ‘Top Mortgage Employer’ by National Mortgage Professional Magazine; ‘Top Workplace’ by The Baltimore Sun and the Washington Post; ‘Great Place to Work’ by Great Place to Work, and ‘Best Mortgage Companies to Work For’ by National Mortgage News, and ‘50 Best Places to Work For’ by Mortgage Professional Magazine. NFM Lending is proud to have received these distinctions and is thankful for each team member within the NFM Family.

About NFM Lending

NFM Lending is a national mortgage lending company currently licensed in 49 states and Washington, D.C. The company was founded in Baltimore, Maryland in 1998. NFM Lending and its family of companies include Main Street Home Loans, BluPrint Home Loans, Elevate Home Loans, and Element Home Loans. They attribute their success in the mortgage industry to their steadfast commitment to customers and the community. For more information about NFM Lending, visit www.nfmlending.com, like our Facebook page, or follow us on Instagram.

LINTHICUM, MD, October 17, 2023 — NFM Lending is pleased to announce the opening of a new branch led by Branch Managers Dan Longman and Ken Zorovich. Pending licensing finalizations, the branch will be located in Fort Lauderdale, Florida. The NFM Lending branch will focus on expanding NFM’s flexible and powerful lending platform to better serve community families with exceptional customer service. NFM Lending offers Conventional, FHA, VA, USDA, FNMA, Jumbo, and many other loan options to fit every borrower’s needs.

“Once we started exploring companies, NFM clearly stood out,” said Longman. “Their technology, resources, and systems were second to none. What sealed the deal for us was the people we met behind the scenes. The NFM Family is truly special, and you can tell they take great pride in their work. That attitude was contagious and the reason we decided to join forces with them.  We couldn’t be more thrilled with our decision and are ready to get to work for our clients!”

“I am excited to join the team at NFM Lending,” said Zorovich. “I believe in the people behind the scenes, the technology, and their vision. We are prepared to attack the next real estate market and give our clients the best chance to succeed.”

The branch’s goal is to continue to provide the same commitment and dedication to borrowers, ranging from first time homebuyers to seasoned buyers looking for their next home, a second home, or investment properties.

“Dan, Ken, and their team had no shortage of options, and they chose to come to NFM,” said Managing Director Greg Sher. “Rising tides lift all boats, and this team will surely make us better as an organization. We are excited to be working with these tenured professionals. They are an incredible cultural and production fit.”

Longman and Zorovich are currently seeking qualified Mortgage Loan Originators for full and part-time positions.

For more information, please contact:

Dan Longman, Branch Manager

NMLS# 369430

305-525-9049

dlongman@nfmlending.com

nfmlending.com/dlongman

Ken Zorovich,  Branch Manager

NMLS # 369398

305-360-2196

kzorovich@nfmlending.com

nfmlending.com/kzorovich

About NFM Lending

NFM Lending is a national mortgage lending company currently licensed in 49 states in the U.S. and Washington, D.C. The company was founded in Baltimore, Maryland in 1998. NFM Lending and its family of companies includes Main Street Home Loans, BluPrint Home Loans, Elevate Home Loans, and Element Home Loans. They attribute their success in the mortgage industry to their steadfast commitment to customers and the community. For more information about NFM Lending, visit www.nfmlending.com, like our Facebook page, or follow us on Instagram.

LINTHICUM, MD, August 10, 2023 – NFM Lending is proud to congratulate its loan originators who have been named to Scotsman Guide’s 2023 Top Emerging Stars rankings.

The Top Emerging Stars rankings celebrate top mortgage loan originators under the age of 40 who produced at least $40 million in sales in 2022. According to the publication, the Top Emerging Stars rankings seek to showcase how younger loan originators are key in attracting and relating to Millennial and Gen Z homebuyers. Every Top Emerging Star also belongs to the Scotsman Guide’s Top Originators list for the year.

The four NFM originators who made the list are: Oleg Tkach of Lynwood, Washington, Andy Beigel of Columbus, Ohio, Mario Cua of Columbus, Ohio, and Shane Staples of Tempe, Arizona.

Out of 372 originators, Tkach ranked #9 with $199,147,063 in volume, Beigel followed at #147 with $60,877,094, Staples was #180 with $55,541,005, and Cua was #186 with $54,778,101.

“Congratulations to our Top Emerging Stars,” said NFM’s President and COO Bob Tyson. “These four originators are representative of our really talented roster of young originators, many of whom came to NFM with little or no experience in the mortgage business. They have been embraced and mentored by our more seasoned salespeople and are now, in turn, guiding others to become superstars. These are the future leaders of this company and why the sky’s the limit for NFM Lending.”

NFM Is proud of each of these loan originators and wishes them continued success.

About NFM Lending

NFM Lending is a national mortgage lending company currently licensed in 49 states in the U.S. and Washington, D.C. The company was founded in Baltimore, Maryland in 1998. NFM Lending and its family of companies includes Main Street Home Loans, BluPrint Home Loans, Elevate Home Loans, and Element Home Loans. They attribute their success in the mortgage industry to their steadfast commitment to customers and the community. For more information about NFM Lending, visit www.nfmlending.com, like our Facebook page, or follow us on Instagram.

LINTHICUM, MD, July 6, 2023— NFM Lending is pleased to announce the promotion of Laura Clapper to Chief Marketing Officer. Clapper has been with the company since 2020, serving as the Vice President of Digital Strategy.

As the VP of Digital Marketing, Clapper has led initiatives to raise the public profile of NFM Lending through targeted ads using social media and search engine marketing, as well as creating drip campaigns for borrowers at each stage of the lending process. Notably, Clapper has been instrumental in the growth of NFM’s Influencer Division. Leveraging new features from CRM systems, she devised and scaled unique video messaging campaigns for 18 loan originator influencers. The strategy resonated with their social media followers and resulted in an average of 2,500 warm leads per month with zero direct advertising costs. 

“It is an incredible honor to assume the role of Chief Marketing Officer at NFM Lending,” said Clapper “Having held the role of Vice President, Digital Strategy for the past three years, I have closely collaborated with our executives and sales leaders to shape marketing processes and support key initiatives. In this new capacity, I am committed to driving our marketing efforts and maintaining a strong focus on sales growth. NFM’s innovative spirit, progressive culture and unwavering dedication to pioneering new ways of helping homeowners is what makes me love being a part of this organization.”

Clapper is a digital marketing veteran with 22 years of experience working in leadership roles within and outside of the mortgage industry.

“Laura is the most dynamic mortgage marketing person I have ever been around,” noted NFM Managing Director Greg Sher. “Her versatility and understanding of all things digital make her the perfect person to lead NFM’s charge into the future. It’s truly an honor to work with her every day.”

Clapper lives with her family in Sykesville, MD. NFM congratulates her on the promotion and wishes her continued success.

For more information on the Influencer Division, contact influencerdiv@nfmlending.com

About NFM Lending

NFM Lending is a mortgage lending company currently licensed in 49 states in the U.S. and Washington, D.C. The company was founded in Baltimore, Maryland in 1998. NFM Lending and its family of companies includes Main Street Home Loans, BluPrint Home Loans, Elevate Home Loans, and Element Home Loans. They attribute their success in the mortgage industry to their steadfast commitment to customers and the community. For more information about NFM Lending, visit nfmlending.com, like our Facebook page, or follow us on Instagram.

LINTHICUM, MD, June 5, 2023— NFM Lending and its Family of Lenders are honored to announce they have made the Scotsman Guide’s annual Top Mortgage Lender list for 2023, ranking #18 for Top Retail Lenders and #24 among Top Overall Lenders. This is the fifth time the company has been included in this prestigious list.

Based on sales data from the previous year, NFM had a total volume of $6,997,853,234 with 19,548 closed loans. They moved up from being ranked #31 nationally in 2022. Additionally, NFM led both lists as the #1 Maryland-based mortgage lender. Since 2019, NFM has been the leading lender in its home state.

“What an amazing accomplishment by the NFM Family of Lenders despite all the headwinds the mortgage industry has faced over the last few years,” said President and COO Bob Tyson. “We continue to move up the ranks of top lenders in the country due to our commitment to our clients, business partners and of course our employees.  We are well-positioned moving forward to continue to ascend and I’m excited to see what the future holds.”

Each year since 2013, Scotsman Guide compiles a list of the nation’s top-producing mortgage companies and publicly traded banks by their total yearly mortgage volume. According to their website, “Top Mortgage Lenders is the mortgage industry’s most comprehensive, most intensely verified list of its kind.”

NFM is proud of this achievement and thanks its NFM Family and real estate partners for their support.

About NFM Lending

NFM Lending is a national mortgage lending company currently licensed in 49 states in the U.S. and Washington, D.C. The company was founded in Baltimore, Maryland in 1998. NFM Lending and its family of companies includes Main Street Home Loans, BluPrint Home Loans, Elevate Home Loans, and Element Home Loans. They attribute their success in the mortgage industry to their steadfast commitment to customers and the community. For more information about NFM Lending, visit www.nfmlending.com, like our Facebook page, or follow us on Instagram.

LINTHICUM, MD, June 1, 2023 – NFM Lending and its Family of Lenders are pleased to announce they have been named a Top 50 Mortgage Company for 2022 by Mortgage Executive Magazine, ranking at #20. This is the highest ranking that NFM has received since the magazine started the program.

The Top 50 Mortgage Company rankings are determined by the total sales volume of the previous calendar year from 100 leading mortgage companies and banks throughout the United States. In 2022, NFM Lending had a total volume of $6,997,853,234 and 19,548 closed loans.

In addition to this award, NFM Lending was included in the Mortgage Executive Magazine’s Top 100 Mortgage Companies in America list seven times since 2013 and has been included on their 50 Best Companies to Work For list for seven consecutive years.

“What an amazing accomplishment by our employees,” said CEO/Founder David Silverman. “From admin to ops to sales, we all had a hand in this. Everyone in the industry knows what a difficult year 2022 was, but to have the NFM Family of Lenders once again come out shining is no surprise just knowing the quality of our people. When I started the company 25 years ago, I didn’t dream of becoming a top 20 residential lender in the country. I just wanted us to be the best at the size we were. We’ve done that consistently, and the result is we have moved up the ranks to be among the nation’s best mortgage companies.”

NFM is proud of this achievement and hopes to reach even greater heights in 2023.

About NFM Lending

NFM Lending is a national mortgage lending company currently licensed in 49 states and the District of Columbia. The company was founded in Baltimore, Maryland in 1998. NFM Lending and its Family of Lenders includes Main Street Home Loans, Bluprint Home Loans, Elevate Home Loans, and Element Home Loans. They attribute their success in the mortgage industry to their steadfast commitment to customers and the community. For more information about NFM Lending, visit www.nfmlending.com, like our Facebook page, or follow us on Instagram.

LINTHICUM, MD, May 30, 2023 — NFM Lending and its Family of Lenders are honored to announce 62 of its loan originators have been ranked as the “Top 1% Mortgage Originators in America 2022” by Mortgage Executive Magazine.

Each year, Mortgage Executive Magazine compiles a list of the nation’s Top Mortgage Originators. This list recognizes and celebrates leading mortgage professionals on their service, hard work, and overall dedication to servicing their clients. A minimum of $30 million in personal production is required to be eligible for the honor.

“The NFM Family of Lenders proudly congratulates our list of Top 1% Mortgage Originators as recognized by Mortgage Executive Magazine,” said President/COO Bob Tyson. “These premier salespeople are the lifeblood of our company and set the standard not only in our company, but in the industry, as well.”

NFM Lending

Rodney Anderson, David Arocho, Tyler Barnett, Andrew Beigel, Trevor Bennett, Ryan Bundy, Benjamin Burkett, Brian Burnham, Michael Colagrossi, Gregory Cowart, Mario Cua, Mack Dadyan, Rich Dillman, Jane Floyd, Ronald Gosewisch, Dana Gounaris, Craig Kam, Tina Konidaris, Mary Levinson, Jason McLaughlin, Jeff Miltenberger, Jesse Perrone, Craig Pollard, Bryan Raiford, Suzie Reed, Danell Riggs, Gregory Riordan, Kevin Rudrud, Daniel Sa, Shanon Schinkel, Matthew Shiner, Shane Staples, Rob Stettler, Blane Stewart, Oleg Tkach, Raquel Wilson, Tammy Wittren

Main Street Home Loans

Darran Anthony, Neil Bourdelaise, Clay Carroll, Karen Dulmage, Carolyn Flitcroft, Derek Evans, Nathan Hartseil, Rita Hairston, Christopher Jordan, David Licciardi, Jolene Moore, Peter O’Donnell, Michelle Powstanski, John Savastano, Salvatore Savastano, David Travers, Patricia Vargas

BluPrint Home Loans

Meinoh Kim, Matthew Lancaster, Hans Stone

Elevate Home Loans

Mike Bowen, Chris Magnotta

Element Home Loans

Kevin Blair, Charles Favoroso, DeAnn Ellis

NFM is proud of each of its loan originators, thanks them for their contributions, and wishes them continued success.

About NFM Lending

NFM Lending is a national mortgage lending company currently licensed in 49 states and the District of Columbia. The company was founded in Baltimore, Maryland in 1998. NFM Lending and its Family of Lenders includes Main Street Home Loans, Bluprint Home Loans, Elevate Home Loans, and Element Home Loans. They attribute their success in the mortgage industry to their steadfast commitment to customers and the community. For more information about NFM Lending, visit www.nfmlending.com, like our Facebook page, or follow us on Instagram.

LINTHICUM, MD, May 24, 2023—NFM Lending is pleased to announce the promotion of Scott Betley to Executive Vice President of their Influencer Division.

Betley is a leading mortgage influencer on social media and is one of the co-founders of the Influencer Division, along with NFM’s Managing Director Greg Sher. Betley joined the company in 2021 and has served as Vice President of the Influencer Division when it was formed in 2022. His TikTok videos alone have earned over 12 million likes with 860,000 followers.

“I am honored to accept my role as Executive Vice President of the first Influencer Division ever in the mortgage industry,” said Betley. “The last few years have been a complete whirlwind of growth thanks to social media and NFM Lending. I sit here today still in awe of the journey. It’s truly a testament to the opportunity we all have at our fingertips. I’m excited to continue to charter this territory and pave the way for years to come.”

“Scott continues to prove himself as a selfless leader who is always willing to open his playbook to help his fellow influencers,” noted Influencer Division President Bryan Harrison. “Since coming on board two years ago as the sole content creator, Scott has been instrumental in growing this division to 14 influencers across the country. I congratulate him on his well-deserved promotion and wish him success as he continues our mission to promote homeownership through education to our younger generations.”

Through partnerships with mortgage and real estate content creators, the Influencer Division leverages the power of social media and short-form video to share entertaining and engaging content about mortgages and real estate. Its loan originator influencers have not only generated strong leads from their numerous followers, but also valuable discussion about various homebuying topics among the public. 

NFM congratulates Betley on his promotion and wishes him continued success.

For more information on the division, contact influencerdivision@nfmlending.com.

About NFM Lending

NFM Lending is a mortgage lending company currently licensed in 49 states in the U.S. and Washington, D.C. The company was founded in Baltimore, Maryland in 1998. NFM Lending and its family of companies includes Main Street Home Loans, BluPrint Home Loans, Elevate Home Loans, and Element Home Loans. They attribute their success in the mortgage industry to their steadfast commitment to customers and the community. For more information about NFM Lending, visit nfmlending.com, like our Facebook page, or follow us on Instagram.