By Gene DiPaulaNov 7, 2023
LINTHICUM, MD, November 7, 2023 — NFM Lending, a leading mortgage company, is excited to announce a significant rebranding effort for one of its core divisions. The company’s Influencer Division will now be known as The Creator Collective, reflecting a strategic shift to more accurately represent the innovative work being done by this dynamic group of social media pioneers.
The name change from Influencer Division to The Creator Collective is more than just a semantic shift; it’s a reflection of the division’s evolution and the multifaceted nature of their contributions. In the digital age, these individuals do far more than merely “influence” others. They are content creators and educators who hold the key to financial empowerment. They particularly play a vital role in helping Gen Z homebuyers, who prefer to receive information through videos on apps like YouTube and TikTok, navigate the complexities of the mortgage process.
This rebranding acknowledges the dedication and creativity of each member of The Creator Collective. These individuals invest significant time and effort in crafting valuable, informative, and engaging content related to the mortgage industry. They are true creatives, with distinctive styles and unique niches that set them apart not only from each other but also from online creators in other sectors.
The Creator Collective is committed to producing content that empowers and educates potential homebuyers. They craft insightful narratives, offer expert advice, and use their creativity to demystify the home-buying process. As a result, they are increasing financial literacy, making it more accessible to a broader audience, especially Gen Z buyers, a burgeoning set of prospective homebuyers.
This rebranding effort underscores the true essence of the division’s mission. The name The Creator Collective better signifies the work they are doing and the significant value they bring to online content in the mortgage industry. By embracing this new name, NFM Lending is reaffirming its commitment to innovation in social media and excellence in mortgage lending.
NFM Lending is excited to embark on this new chapter with The Creator Collective and looks forward to the continued impact and inspiration they will bring to the world of homeownership and mortgage education.
For more information about NFM Lending and The Creator Collective, please email TheCreatorCollective@nfmlending.com.
About NFM Lending
NFM Lending is a national mortgage lending company currently licensed in 49 states and Washington, D.C. The company was founded in Baltimore, Maryland in 1998. NFM Lending and its family of companies include Main Street Home Loans, BluPrint Home Loans, Elevate Home Loans, and Element Home Loans. They attribute their success in the mortgage industry to their steadfast commitment to customers and the community. For more information about NFM Lending, visit www.nfmlending.com, like our Facebook page, or follow us on Instagram.
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